How this information is used, including anyone it might be shared with

KeepCup may use your personal information for the processing of orders, payments and to provide you with a personalised shopping experience. We will also use your details to fulfill and deliver your orders and manage your account. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Your personal information may also be shared with other trading divisions within The KeepCup Group. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs.

From time to time KeepCup may employ third party business partners to collect personal information on KeepCup's behalf. In such cases, these third parties will be subject to confidentiality agreements and instructed by KeepCup to comply fully with the KeepCup Privacy Policy.

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